A blog for digital practicioners who need tools not
The Architecture
One model. One haiku. One decision it helps you make. Each entry compresses a framework into its shortest useful form — and flags when not to apply it.
The design
What I did, why it worked or didn’t, and what changed in how I think about the problem. Written while the problem is still warm.
Showcase
Assumptions that feel solid until you push them. Each piece stress-tests one belief and looks for where it breaks.
Three Filters
Every piece on this blog passes through the same three tests before it exists
The Method
AI scales. The craftsman understands. The interesting work happens at the intersection.
Fast & Lightweight
Reversible decisions: remove friction, move fast. Irreversible decisions: add checkpoints, slow down. The hard part is knowing which is which before it’s too late.
Most problems in digital strategy repeat across clients, industries, contexts. This blog compresses the patterns into their shortest useful form
Mental Models Published
Average Read
Interpreting Complexity
Every claim here must answer one question: what decision changes because of this information? If no decision changes, the information doesn’t belong.
Recent
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Reverse Turing test
In sintesi: Spesso ci chiediamo se l’intelligenza artificiale possa diventare umana. In questo Thought Starter, ribaltiamo la prospettiva: il vero rischio non è la macchina…
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Hitchens’s Razor
Ciò che viene affermato senza prove può essere respinto senza prove. È il filtro più semplice che esista, e il più sottoutilizzato. In un’epoca in…
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Curse of Knowledge
Una volta che sai qualcosa, non riesci più a immaginare come sia non saperla. Questa asimmetria invisibile è la causa di brief incomprensibili, presentazioni opache…
